Your customers remember
how you made them feel.

I provide interim CCO and COO leadership for companies that want to get the customer experience right. From SaaS platforms to retail and hospitality, remote or on-site.

Pick my brain, no strings attached
Services

How I can help

Whether you need hands-on leadership during a transition or someone to tighten up how your teams operate, I bring years of experience in customer and operations functions. Rooted in SaaS and Product-Led Growth, but just as applicable to retail, hospitality, and other service-oriented businesses.

Interim CCO

Align sales, support, and success around what matters most: your customers. Build a customer organization that drives retention and growth.

Interim COO

Bring structure and clarity to finance, legal, HR, compliance, and cross-team coordination. Battle-tested through fundraising, due diligence, and M&A.

After-Sales Experience

Design and implement the processes that happen after the sale: delivery follow-ups, proactive check-ins, issue resolution workflows, and the kind of aftercare that turns one-time buyers into repeat customers.

Customer Communication

Craft the right messaging for sensitive moments: price increases, service changes, delays, and corrections. Keep customers informed and confident with empathy and clarity, even when things go wrong.

Decades of pattern recognition, sharpened by AI insights.

About

Built on relationships

Roy Tomeij

I'm Roy Tomeij, and I've been building companies since the late nineties. As co-founder and Chief Customer Officer of AppSignal, I helped grow the company from a bootstrapped product to a $22M Series A and now serve on its board. That experience spans the full range of what I offer today: building customer organizations, running operations through fundraising and M&A, designing after-sales processes, and communicating with customers at every stage of the lifecycle.

Deeply familiar with Product-Led Growth and how to make it work hand in hand with a strong customer organization, I use that experience to spot patterns, anticipate churn, streamline workflows, and find the opportunities others miss.

The strongest companies treat how customers feel as a core part of their strategy. That's the perspective I bring to every engagement.

Writing

How I think about business

I write about SaaS, leadership, and building companies on my blog. Recent topics include vibe coding and the future of SaaS, bootstrapping vs. raising capital, and lessons from due diligence.

Read more on roy.io →